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About Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel

The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web

The “father of digital marketing” is often referred to as Philip Kotler. He is an American professor who is credited with founding marketing as an academic discipline and has written over 60 books on marketing

he field of marketing began thousands of years ago as traders promoted their products as superior or lower cost than the products offered by other traders. Marketing has evolved into a customer-focused discipline that seeks to identify customer needs

10 Essential Skills Every Digital Marketer Needs to Know

  • Video Marketing.
  • SEO & SEM.
  • Content Marketing.
  • Data & Analytics.
  • Design Thinking & Planning.
  • Social Media.
  • Email Marketing.
  • Be Tech Savvy.

Digital marketing 7’c

In this digital era, the 7 C’s—Content, Context, Connection, Community, Customization, Communication, and Conversion—are the pillars upon which effective digital marketing strategies are built

4 Type of digital marketing

  • Content Marketing. …
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)

Key Performance Indicators (KPIs) in Digital Marketing

1.Click-through rate: This KPI is commonly used to measure the effectiveness of online advertising, by counting the number of people who clicked on a particular ad as a percentage of all the people who might have seen it media traffic: This tracks how many people interact with a company’s social media profiles. It includes likes, follows, views, shares, and/or other measurable actions.

3.This metric tracks how many people visit a company’s website during a given time period. Among other uses, it can help companies judge how effective their marketing efforts are at driving consumers to their site.

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